![TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports](https://external-preview.redd.it/hu_YzTSnggeuK0zqj1Xp64WfEvpd0t-8x-WQNtBbuvc.jpg?width=640&crop=smart&auto=webp&s=6ec61348297296266ce22f00df35197750444447)
TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58f2500006813e1823c.jpeg?ops=scalefit_630_400_noupscale&format=webp)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c250000ae13e18230.jpeg?ops=scalefit_720_noupscale&format=webp)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter](https://pbs.twimg.com/media/DtmE9u1UUAA5bc-.jpg)
Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e5922400009d178b072f.jpeg?ops=scalefit_630_400_noupscale)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
Just do it: Nike slogan inspired by Gary Gilmore's last words | news.com.au — Australia's leading news site
Quizzar - Nike's iconic "Just Do It" slogan was inspired by the final words on death row of a notorious killer, Gary Gilmore, who killed two people in Utah in 1976. Gilmore
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2100003711ec2aed.jpeg?ops=scalefit_960_noupscale)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Gary Gilmore: Cómo un condenado a pena de muerte inspiró el lema más famoso de Nike | Tentaciones | EL PAÍS Gary Gilmore: Cómo un condenado a pena de muerte inspiró el lema más famoso de Nike | Tentaciones | EL PAÍS](https://imagenes.elpais.com/resizer/qMd1wc3FS7BYAt9J8sr1zEK9uGg=/414x0/arc-anglerfish-eu-central-1-prod-prisa.s3.amazonaws.com/public/G3RV4E6H6V7744OKVRX5JKEMXY.jpg)