![As L'Oréal Paris' Famed Tagline “Because You're Worth It” Turns 50, The Message Proves As Poignant As Ever | British Vogue As L'Oréal Paris' Famed Tagline “Because You're Worth It” Turns 50, The Message Proves As Poignant As Ever | British Vogue](https://media.vogue.co.uk/photos/604641ffd4f5db6cd813c49a/master/w_4480,h_6720,c_limit/DELPHINE%20VIGUIER%20L'Oreal%20Paris%20Global%20Brand%20President%20copy.jpg)
As L'Oréal Paris' Famed Tagline “Because You're Worth It” Turns 50, The Message Proves As Poignant As Ever | British Vogue
![L'Oréal Paris USA on Twitter: "To all of our friends around the world, please stay safe. Because You're Worth It ❤️ https://t.co/i50GZNFF7I" / Twitter L'Oréal Paris USA on Twitter: "To all of our friends around the world, please stay safe. Because You're Worth It ❤️ https://t.co/i50GZNFF7I" / Twitter](https://pbs.twimg.com/media/ETZPqKRWsAA3wsE.jpg)
L'Oréal Paris USA on Twitter: "To all of our friends around the world, please stay safe. Because You're Worth It ❤️ https://t.co/i50GZNFF7I" / Twitter
![As L'Oréal Paris' Famed Tagline “Because You're Worth It” Turns 50, The Message Proves As Poignant As Ever | British Vogue As L'Oréal Paris' Famed Tagline “Because You're Worth It” Turns 50, The Message Proves As Poignant As Ever | British Vogue](https://media.vogue.co.uk/photos/604643a0107e7ce55db44252/2:3/w_840,h_1260,c_limit/Joanne%20Dusseau%20shot%20by%20L'Oreal%20Paris%20for%20L'Oreal%20Paris%20Preference%20Hair%20Colour%20(4).jpg)